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To mark Giannis Antetokounmpo’s return to Nigeria, we collaborated with WhatsApp to spotlight a homecoming that reflected shared experiences of heritage, identity, and connection within the global diaspora.
As a Nigerian American this is probably my favorite project I've been lucky enough to work on. Getting to bring my cultural knowledge and background to work that resonates with people like me is the ultimate goal.
UGO: A Homecoming Story
Agency: Translation
Creative Directors: Dennis Kung, Stephanie Cajucom
Senior Copywriter: Eyob Yirgui
Senior Art Director: Hailey Boerema
Junior Art Director: Sandra Tsang
Copywriting Intern: Obi Duru
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