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National Margarita Day
Smirnoff dares America to make bolder choices and break tradition by giving it's favorite cocktail a makeover on its national holiday.
OOH
We teamed up with some of the hottest beauty and lifestyle influencers in LA, Dallas, and Miami to throw exclusive pop-ups for anyone named Margarita (or Margaret, Marge, Maggie, Mark, or Marcus for that matter!)
Activation
To celebrate Cinco de Mayo Smirnoff teams up with Reality TV Star Scheana Shay to host the Smirnoff Spicy Tamarind Locura Tour in Chicago
Cinco de Mayo
Agency: Taylor Strategy
Creative Leads: Nicki Lorenzo & Juan Pablo Dominguez
Copywriter: Petra Magno
Art Director: Uten Lama
Copywriting Intern: Obi Duru
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