My first client as a full-time copywriter, this is a some of the various copy
I've written and projects I've worked on for Samsung at Cheil Dallas.
Online Ads
Watch8 Running/ Sleeping Coaching Social Videos
Copywriter: Obi Duru
Art Director: Mary Monroe
Creative Director: Eliza Roderer
Samsung NCAA Endcard
Concepted and wrote copy for this Samsung | NCAA endcard that aired during the 2025 WNBA season
Copywriter: Obi Duru
Art Director: Mary Monroe
Creative Director: Eliza Roderer
Samsung x Google Gemini Museum Tour
Samsung reimagined how younger
audiences engage with its devices by turning museums into interactive, curiosity-driven experiences powered by Galaxy devices and Gemini Live.
Creative Director: Will Riggs
Copywriter: Jemi Oh
Copywriter: Obi Duru
Art Director: Walter Parenton
S25 Ultra Lyft Takeover
Copywriter: Obi Duru
Art Director: Mary Monroe
Creative Director: Eliza Roderer
Z Fold7 Samsung Wallet
Campaign
Copywriter: Obi Duru
Art Director: Jeffery Meek
Creative Director: Mack McCullough
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